Fashion Clothing Collection

Refined apparel designed to stand out without trying too hard. This collection of jackets, overcoats, pants, and shirts is crafted from high-quality fabrics and authentic upcycled African textiles, finished with distinctive Moroccan design details. Each piece balances statement and simplicity. Timeless enough for everyday wear, yet unique enough to elevate any look with effortless style and character.

Looking for a custom design?

We offer design services for international clients seeking truly exclusive pieces. Through a relaxed private one-on-one process, each design is individually created to reflect personal style, exceptional craftsmanship, and refined luxury

Contact Directly

The Art of Sustainable Luxury

View all
  • Why Conscious Shoppers Around the World Are Choosing Hiya Art De Vivre

    Why Conscious Shoppers Around the World Are Cho...

    Discover sustainable luxury fashion and artisan home decor at Hiya Art De Vivre, a Moroccan based brand blending ethical craftsmanship, African textiles, and timeless resort style. Explore handmade clothing, slow...

    Why Conscious Shoppers Around the World Are Cho...

    Discover sustainable luxury fashion and artisan home decor at Hiya Art De Vivre, a Moroccan based brand blending ethical craftsmanship, African textiles, and timeless resort style. Explore handmade clothing, slow...

  • Local Craftsmanship: In-House Production at the Atelier in Essaouira

    Local Craftsmanship: In-House Production at the...

    At the heart of every garment created by Hiya Art de Vivre is a commitment to craftsmanship and local production. Rather than relying on mass manufacturing, each design is developed...

    Local Craftsmanship: In-House Production at the...

    At the heart of every garment created by Hiya Art de Vivre is a commitment to craftsmanship and local production. Rather than relying on mass manufacturing, each design is developed...

  • Behind the Label : Creative Director & Designer Naima Zadi

    Behind the Label : Creative Director & Designer...

    Behind every meaningful brand is a story shaped by vision, determination, and passion. For Naima Zadi, founder and creative force behind Hiya Art de Vivre, that story begins in Casablanca...

    Behind the Label : Creative Director & Designer...

    Behind every meaningful brand is a story shaped by vision, determination, and passion. For Naima Zadi, founder and creative force behind Hiya Art de Vivre, that story begins in Casablanca...

1 3
View all