About Us

Hiya art de vivre - Made in Morocco

Women Owned, Women Led & Women Operated

Hiya Art De Vivre 

Mission Statement

Inspired by the spirit of Morocco and the richness of African craftsmanship, Hiya Art De Vivre creates timeless fashion and home pieces that celebrate culture, storytelling, and conscious living. Through ethically sourced textiles, artisanal production, and up-cycled materials, the brand transforms traditional craftsmanship into modern luxury designed to last beyond trends. Every piece is created to preserve heritage, support local artisans, and bring originality, artistry, and soul into everyday life. 

Brand Bio

Hiya Art De Vivre is a Morocco-based lifestyle and fashion brand founded by designer Naima Zadi. Rooted in the art of sustainable luxury, the brand blends African textiles, Moroccan craftsmanship, and contemporary design to create one-of-a-kind garments, accessories, and home decor pieces.

Designed and handmade in their local atelier in Essaouira, each collection reflects a commitment to ethical production, local sourcing, and elevated craftsmanship. From statement overcoats to artisan home decor, Hiya Art De Vivre embraces slow fashion and intentional design, creating pieces that carry history, culture, and individuality while reducing environmental impact through up-cycled and vintage materials. 

Want to book a visit to our Atelier?

Book your in house workshop or store visit with the Designer Naima and personalize or design your own custom piece with us!

BOOK YOUR VISIT

Meet the Designer & Founder

Naima Zadi is the Founder and Designer behind Hiya Art De Vivre. Born in Casablanca and now based in Essaouira, Naima is passionate about design and creating new ideas. She loves taking vintage items, handmade textiles and high quality new fabrics to combine Traditional ideas with a modern take. She puts her love into each piece she creates and each clients she welcomes. She loves sharing her ideas and creative process with her clients. Her pieces have been featured in retailers globally including Dubai, Paris, Casablanca and more. She works with smaller retailers in the high end Luxury stores. This past year she was invited to showcase a small collection in Dubai as part of Jumeirmah Fashion Week.

She has been supported by the Moroccan Government to attend trade shows and promote Moroccan designers. She is an inspiration to young Moroccan Women and global emerging designers alike.

Book a Design Experience with Naima

Customize our Signature Jackets

Add custom embroidery to your piece to personalize it and really make it your own.

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Looking for that extra special souvenir in Morocco?

Why not bring home your own unique experience, souvenir and memory with a custom made gift from Hiya Art De Vivre. We offer custom workshops to experience creating with us in the atelier.

BOOK YOUR EXPERIENCE