Naima Zadi is the Founder and Designer behind Hiya Art De Vivre. Born in Casablanca and now based in Essaouira, Naima is passionate about design and creating new ideas. She loves taking vintage items, handmade textiles and high quality new fabrics to combine Traditional ideas with a modern take. She puts her love into each piece she creates and each clients she welcomes. She loves sharing her ideas and creative process with her clients. Her pieces have been featured in retailers globally including Dubai, Paris, Casablanca and more. She works with smaller retailers in the high end Luxury stores. This past year she was invited to showcase a small collection in Dubai as part of Jumeirmah Fashion Week.

She has been supported by the Moroccan Government to attend trade shows and promote Moroccan designers. She is an inspiration to young Moroccan Women and global emerging designers alike.