Our Online Shop is Coming Soon! Stay Tuned!
Enter using password

Le concept de l'Upcycling

Hiya art de vivre is a creative and luxury atelier located in Essaouira, Morocco. Offering fashion and home fashions that combine the beauty of traditional Moroccan and African textiles with modern silhouettes, style and chic taste. A sustainable yet unique vision and concept of Upcycling, taking vintage and traditional fabrics and giving them a luxurious update, each custom design created specifically for each client.

Follow Us on Instagram

Fashion, Home, Accessories and more

Luxury Up-cycling Concept

Not your typical up-cycling concept, but a more unique modern vision behind combining traditional and artisan style to clothing, home decor and made to measure clothing. Anyone can shop sustainably and find luxury in eco-friendly brands and designs. More and more sustainable, up-cycled brands are popping up. Essaouira is known for it’s artists and Moroccan textiles are every fashion designer’s dream. Vivid Colors, fabrics full of texture and one of a kind designs in every piece. Naturally dyed, using Colors found in the earth, clothing and home decor products are produced by the women of Morocco and beautiful hard work showcased in every piece. Custom designs by Hiya are handmade from start to finish. Fabric is locally sourced and designs brought to life in Hiya’s atelier onsite. Products are 100% made in Essaouira, Morocco.

1 2

Hiya art de vivre Moroccan Designer Naima Zadi

Owner and operator Naima Zadi was born in Casablanca, spending over 10 years in Essaouira. As a strong, forward thinking and hard working woman, she created her vision and unique concept of Up-cycling with Hiya art de vivre. Offering beautiful custom designs and a modern high end boutique that may inspire other women to follow their artistic and professional visions in life. Naima is a an example to other women looking to follow their dreams. She offers a personal and unique experience for tourists, and customers through her passion and love of creating beautiful and custom designs.

Create with Naima

We offer Custom Wholesale Sales for Retailers globally. Fill the Contact form for more information.

The Art of Sustainability

Hiya art de vivre is a high end boutique brand designed by designer Naima Zadi in Morocco. Pieces are one of a kind and handmade locally in Essaouira, Morocco. Fabrics are sustainably sourced and imported for the best quality to the client. Custom order and wholesale available upon request. Please contact for more details.

Hiya art de vivre.

55 Avenue Istiklal, Essaouira 4400

Contact: +212 (0) 662 60 63 32

Email: hiyaartdevivre@gmail.com